TiVo Study: TV customers want what cable providers cannot give them

TiVo has released it's quarterly video trends report that finds, not surprisingly, video customers are still yearning for ala carte programming, despite the presence of an increasing number of "skinny bundle" options from vMVPD's, aka "over the top providers".

The report also contains this bit of rather dubious advice for vMVPD's.

TiVo believes vMVPDs are better off replacing lesser-desired channels with more popular ones in an expanded list of skinny bundle interest categories to gain more market share.

​Sounds so easy, doesn't it? Just dump the niche networks like Discovery Life and focus on the big ones. Of course we know that ignores the contractual reality that large content providers enforce on video providers. You think TiVo would know better, that providers of all kinds would LOVE to have the freedom to offer only what customers want.