CBAN would like to welcome our newest CBAN advocate member, Strategic Marketing Services at the University of Northern Iowa (UNI). SMS has worked with a number of municipal broadband providers to help them understand their customers' needs. We asked Christy Ryken with SMS to share some information about the organization and its mission.
At Strategic Marketing Services, we are more than just a market research firm. We are your strategic partner, dedicated to providing you with exceptional customer service, creative problem-solving, and the intelligence, insights, and influence necessary to drive your business forward. SMS can help your organization deepen your market intelligence so you can craft business strategies that will improve your products and services, and even your customer relationships.
As a full-service market research firm located within the University of Northern Iowa’s Wilson College of Business, we create customized research strategies designed to meet the unique needs of our clients. SMS specializes in working with municipal utilities to track customer satisfaction. Utility companies use the study as a monitoring tool to track satisfaction levels and to introduce new performance improvement measures. SMS has also conducted research for the Iowa Energy Center and the Iowa Economic Development Authority on Iowa utility workforce needs. Additionally, we have partnered with other UNI programs to assist Iowa utility and economic development organizations with business retention and expansion studies. Regardless of the client or project, SMS delivers the business intelligence you need to make wise decisions.
Welcome to the CBAN family Strategic Marketing Services!
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