There's been a lot of attention paid to the recent launch of DIRECTV Now, the company's OTT streaming service. And indeed it looks like a compelling lineup for those folks that have decided, for various reasons, to "cut the cord".
DIRECTV Now is not the first to enter the market, nor will it be the last. Rumors still swirl about new multi-channel OTT bundles coming from Apple and Google in the near future (although they've been saying that about Apple for years).
CNET has a great article that does a side-by-side comparison of the lineups of each of these three competitors. CLICK HERE to take a look.
As far as the dreamed of "skinny bundle", it appears that Sling TV still meets the definition best, offering around 20 channels for around $20.
The advent of OTT providers has caused a lot of hand-wringing among cable operators. And indeed some erosion of customers is likely. However, having so many choices (not counting others to follow) may actually help cable providers. Consumers may become so overwhelmed by their options that they decide to go with the easiest option...to keep getting video from the same company that they always have.
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