CenturyLink Becomes Lumen. Or is that Quantum Fiber?

You may have read the news earlier this fall that CenturyLink has decided to rebrand itself. 

According to a news release on the CenturyLink website, the name CenturyLink will be retained for the company's traditional residential and small business customers. Lumen will be used for enterprise services.

What about that other name, Quantum Fiber? The news release indicates that Quantum will be the brand for CL's fiber-to-the-premise services. However your intrepid reporter, who is served by CenturyLink FTTP in Grimes, Iowa can attest that - as of today - they are still calling his services CenturyLink.

What's in a name? Well, a lot over the years with CenturyLink...I mean Lumen...I mean Quantum Fiber...at least here in the upper Midwest.

Northwestern Bell  --> US West  --> Quest  --> CenturyLink  --> ???