Better Broadband Beyond The Modem

As many operators devote a great deal of time, effort, and money into improving their networks and increasing internet speeds to their customers, they are often overlooking on important link in the chain...the final 100 feet.

Broadband Library, a publication of the SCTE, has a great article about how internet providers should be managing their customers WiFi networks in order to improve their experience and enhance their satisfaction.

"There are no tada moments here with a magic wand but there are a number of real world solutions. It begins with taking control of or managing the Wi-Fi access points of our subscribers — at least for those subscribers who are not proactively managing their own Wi-Fi networks."

The traditional philosophy has been to provide service to the modem and leave it up to the customer to get their internet to devices. However, in the eyes of the customer, WiFi IS their internet service, and when it doesn't work well it's the ISP's fault. 

Perception is reality.